About Us
A Social Enterprise, By Design
Zadde sits deliberately between an NGO and a for-profit business. We are not a charity waiting on the next grant cycle, and we are not a company optimizing for shareholder return. We are a social enterprise, an organization that earns contributions from the beneficiaries of our products and services rather than relying on grants or donations, and reinvests that revenue into reaching more parents.
We chose this model on purpose. Pure donor dependency ties our work to funding cycles we do not control and can disappear before the parents who rely on us are ready to let go. A pure for-profit model risks pricing out the very families who need us most. Sitting between the two lets us keep our mission non-negotiable while building something durable: income that funds our own growth, and a business discipline that keeps us accountable for actually delivering value, not just good intentions.
Founder's Story
““… it became clear to me: music could gather people, and within that gathering, meaningful parenting conversations could happen.””
Mzik And Zadde Initiative wasn't born in an office or a boardroom. It was born on the roadside.
One day, I was walking with my guitar past a group of roadside vendors. As soon as they saw the guitar, they got excited and started shouting, “Play for us a tune! Play for us a tune!”
This wasn't new. Almost every time I moved around with my guitar, people reacted the same way. The guitar naturally pulled attention. It gathered people.
But each time, I refused. Deep inside, I felt unprepared. I'm a choral music trainer, not a street performer. The people asking for a tune usually expected something “pop,” and I feared that anything I played would disappoint them. My own insecurity kept me silent.
On that particular day, though, something changed. I realised that beyond my fear of playing the wrong tune, I actually had something more important to share.
Away from music, I'd been reading widely about parenting psychology for my own growth as a parent. The Sunday before, I'd shared some of these insights with fellow fathers during a Fathers' Union meeting at church. Their response stuck with me. They said, “This is worth spreading nationwide.”
So when the vendors asked again for a tune, I took courage. I lifted the guitar out of its case and played a few gentle chords, no singing, just sound. As the music played, more people gathered. A small circle formed around me. The roadside became a meeting place.
Then I stopped. I apologized and explained that I wasn't a pop performer, and that I'd probably disappoint them if I tried to sing. The crowd was visibly let down. Some even booed.
Then I said, “Instead of a song, I have something more profound to share; a parenting tip.”
I told them that through my reading, I'd realized something simple but powerful: just as children have physical needs like food and clothing, they also have psychological needs; and it's the feeding of these psychological needs that grows a healthy child.
As I spoke, the mood shifted. Faces softened. People leaned in. The idea landed. I played a few final chords, packed up my guitar, and got ready to leave. The crowd erupted into applause.
Days later, I passed the same spot again, guitar in hand. This time, the vendors didn't ask for a tune.They chanted, “Zadde tip! Zadde tip! Zadde tip!”
Once again, I played a few chords as people gathered. Once again, I shared a parenting insight. After several such moments, it became clear to me: music could gather people, and within that gathering, meaningful parenting conversations could happen.
That was the moment Mzik And Zadde was born.
“Mzik” represents music; the bridge that captures attention and brings people together. “Zadde” means offspring; our children, and the reason parenting matters.
Today, Mzik And Zadde Initiative exists to support parents by sharing research-based parenting knowledge and insights, using music to enhance learning, connection, and reflection.
Kiberu Samuel
Founder
Every parent who finds Zadde is a continuation of that roadside moment, proof that the idea was right, and that it is worth carrying further.
Mission, Vision & Values
Our mission is simple: help a curious parent feel understood, and give them a next step worth taking.
Listening First
We meet parents where they are before we offer anywhere they should go.
Dignity Always
No parent is spoken to as if they are failing. Every parent is doing their best.
Community Over Content
Change happens in relationships, not in downloads.